Thursday, December 17, 2009

Dove Chocolate Discoveries Segment on Martha Stewart Show Was Bittersweet



DOVE Chocolate Discoveries was featured on the Martha Stewart Show yesterday, December 16th.  While I was excited to see the products on display on the set and to see the too short introduction of  DOVE Chocolatier, Erica Christenson from Madison WI; I was very disappointed that Martha chose to make Chocolate Mousse from scratch instead of using our Mousse Mix which makes an easy and elegant Chocolate Mousse.

Yes, Martha did pipe the her dessert into the DOVE Chocolate Dessert Cups and yes, she used DOVE Dark Chocolate in the Mousse but the segment left me just a little confused.  You see, the philosophy of DOVE Chocolate Discoveries is that anyone can use our products and easily achieve Martha Stewart's made from scratch results....

While I am flattered that Martha used our Chocolate and our Dessert Cups, I am left wondering why she went to all that trouble to make a Mousse from scratch....when just two feet away was a Dove Mousse Kit on the counter?

C'mon Martha!!!  Wouldn't it have been better to have our DOVE Chocolatier demonstrate to you how anyone can make an elegant Chocolate Mousse in their own kitchen in about 4 minutes using DOVE Chocolate and the DCD Mousse Kit?  Your staff prepared 3 batches of your Mousse so that you could demonstrate the recipe.You could have done the same thing with the DOVE Mousse Mix and 2 bars of Dark DOVE chocolate with one mixing bowl and a spatula!

Or even better....you and Erica could have demonstrated both versions on camera and then held a mini tasting to compare both versions.

What I really liked yesterday was
  1. seeing the giant DOVE Chocolate Discoveries logo on screen at the end of the segment
  2. Martha announcing that everyone in the audience carried home a goodie package with the Mousse Mix and the Petiite Dessert Cups
  3. the Dove Promises commercial after the segment

Publicity is publicity so I guess I will get over this....but next time Martha, please call me for advice!

Thursday, December 10, 2009

Marie Richman of Iowa is a DOVE Chocolate Discoveries Chocolatier on my Team


Marie Richman, of snowy Durant, Iowa is a successful DOVE Chocolate Discoveries Chocolatier on my Team.  Click on the link "truffle" link below and you can learn more about Marie and her passion for Chocolate Truffles.  There you will find her recipe for Classic DOVE Chocolate Truffles and a video that shows how to make Chocolate Hazelnut Truffles!

Email Marie at cocoa_beans@live.com

Tuesday, December 8, 2009

Martha Stewart Will Entertain DOVE CHOCOLATE DISCOVERIES™



The Martha Stewart Show &
DOVE CHOCOLATE DISCOVERIES™



   It's A Good Thing!!!

The Martha Stewart Show will feature DOVE CHOCOLATE DISCOVERIES on Wednesday, December 16 (barring any programming schedule changes). The 2 – 3 minute segment will air on all stations that carry the show. It’s a good thing!

DOVE Chocolatier, Erica Christenson from Madison, WI will be joining Martha. Erica is currently #1 in sales volume and October’s top recruiter. During the segment, she and Martha will create a decadent holiday dessert in minutes - while they teach viewers about our exclusive line of chocolate products and entertaining ideas sold by Chocolatiers like me.

Together they will showcase the versatility of DCD products and the endless possibilities for easy entertaining and gift giving. And generate vast interest in DCD among Martha’s audience, who’s already likely to find the combination of chocolate, home entertaining and a business opportunity appealing!

All lucky audience members will receive a tasty DCD giveaway from Martha at the end of the show – to ensure we remain on their minds well after the lights go down. The timing is no mistake either - the holidays being a time of year when making extra cash and finding financial freedom are most appealing.

This DCD opportunity is an extension of the existing DOVE® brands partnership with Martha Stewart. DOVE® will also have two on air segments on December 9 and 10.

We’re extremely excited about this opportunity and hope you are too! Tune in on December 16, as we continue to build brand awareness and share the fabulous DOVE CHOCOLATE DISCOVERIES  opportunity with chocolate lovers across the nation!

Talk Soon...Carrie Geyer
freechocolate@comcast.net

Monday, December 7, 2009

DOVE Chocolate Fondue Recipe




Classic DOVE Chocolate Fondue
Many people wonder why chefs add whipping cream to chocolate when making fondue.  


 Q: Why can't you just use melted chocolate in a fondue pot?  
A: Chocolate will scorch when exposed to direct heat from a candle or electric burner. 
Mixing Chocolate and Whipping Cream helps prevent scorching.


 6 ounces DOVE Dark or Milk Chocolate, chopped

1/2 cup light whipping cream
***********************
In a saucepan, gently heat cream until bubbles form around edge.
Remove pan from heat; whisk in chopped chocolate until melted and smooth.
Transfer to fondue pot and keep warm over low heat; stir occasionally 
to prevent chocolate from becoming lumpy.


More recipes can be found at my Recipe site for Dove Chocolate Discoveries.


My next recipe will be for a White Chocolate Martini...till then, Carrie Geyer.









DOVE Chocolate Discoveries Ad in December People Magazine Issues

Dove Chocolate Discoveries
"Will Work For Chocolate"
Ad Campaign Starts in December


Will Work For Chocolate is the theme of Dove Chocolate Discoveries ads this December in People Magazine.  The corporate office has received hundreds of phone calls requesting information about the business opportunity that is growing daily.

People from all walks of life and circumstance are attracted to the DOVE brand including men and women who are interested in food, baking, chocolate, entertaining at home, candy making, extra income, starting a home business or joining a company that is "branded" and developing the "direct sales" niche.  Currently there are about 1500 DOVE Chocolatiers across the nation hosting chocolate tasting parties.  

3 Ways to Learn More About DOVE Chocolate Discoveries:
  1. Email me at freechocolate@comcast.net for an info packet 
  2. http://DoveChocolateDiscoveries.com/carrie
  3. http://Squidoo.com/delawaredove
 Watch for similar ads in US magazine in December, too.